This morning, I lined up in the cold outside Midtown Comics (200 West 40th St). I was one of many in that line, which at times stretched nearly a whole block.
While Wednesday is new comic day, this line had little to do with most new releases, and was instead centered on the release of Amazing Spider-Man #583, which features a back-up story where Spider-Man saves President-Elect Barack Obama from the Chameleon. In addition to the standard cover of the issue, Marvel Comics offered a limited edition variant cover with Spider-Man and Barack Obama.
As I waited outside the store, a man walked up and down the line selling hats, gloves, and earmuffs. Thankfully it looked like most of the crowd was well bundled up for the blisteringly cold weather. I chatted with some of the others waiting in line. They included Obama supporters who didn't frequent comic shops, Midtown regulars, and speculators hoping to cash in on a collectable item.
Son of Baldwin has his take on the scene, as does City Room. Jim Hanley's Universe (4 West 33rd St) liveblogged the crowds outside of their store this morning while Robot 6 and Newsarama have a look at how the book was selling across the country.
Many in the crowd noted that the lines were far and away larger than those on Free Comic Book Day, which made some of this feel like a missed opportunity. I feel like there should have been some kind of takeaway in my bag encouraging me to return to Midtown on a less insane day. There could have been more done to create repeat business from those who don't frequent the store.